Tourism is a trip for the purpose of recreation, pleasure or work and is usually of duration. Sports tourism is a form of tourism where tourists are attracted by sports and recreational facilities with active vacation instead of the usual passive form or vacation. According to the type of sports attraction, there is a difference between active sports tourism, event sports tourism and historical sports tourism. The combination of tourism and sports contributes to a significant increase in the world’s tourism balance. Sports tourism is recognized in Croatia as a special form of tourist offer that contributes to the overall development of the country. Sport today has an increasing role in the promotion of destination. The city of Split has great potential in sports tourism, but there is still no developed sports product. For a more successful tourist destination, significant investment should be made in sports infrastructure. A systematic approach to this problem is needed through the Split City Development Strategy, with the cooperation of the public sector, sports, organizations, the tourist board and hotels.