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Access restricted to students and staff of home institution
undergraduate thesis
Utjecaj društvenih mreža na fitness, sport i rekreaciju
završni rad
2022. urn:nbn:hr:221:164771
Berović, Matea
University of Split
Faculty of Kinesiology

Cite this document

Berović, M. (2022). Utjecaj društvenih mreža na fitness, sport i rekreaciju : završni rad (Undergraduate thesis). Split: University of Split, Faculty of Kinesiology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:221:164771

Berović, Matea. "Utjecaj društvenih mreža na fitness, sport i rekreaciju : završni rad." Undergraduate thesis, University of Split, Faculty of Kinesiology, 2022. https://urn.nsk.hr/urn:nbn:hr:221:164771

Berović, Matea. "Utjecaj društvenih mreža na fitness, sport i rekreaciju : završni rad." Undergraduate thesis, University of Split, Faculty of Kinesiology, 2022. https://urn.nsk.hr/urn:nbn:hr:221:164771

Berović, M. (2022). 'Utjecaj društvenih mreža na fitness, sport i rekreaciju : završni rad', Undergraduate thesis, University of Split, Faculty of Kinesiology, accessed 16 November 2024, https://urn.nsk.hr/urn:nbn:hr:221:164771

Berović M. Utjecaj društvenih mreža na fitness, sport i rekreaciju : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of Kinesiology; 2022 [cited 2024 November 16] Available at: https://urn.nsk.hr/urn:nbn:hr:221:164771

M. Berović, "Utjecaj društvenih mreža na fitness, sport i rekreaciju : završni rad", Undergraduate thesis, University of Split, Faculty of Kinesiology, Split, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:221:164771

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Metadata
TitleUtjecaj društvenih mreža na fitness, sport i rekreaciju : završni rad
Title (english)The Impact of Social Networks on Sports and Recreation : Undergraduate Thesis
AuthorMatea Berović
MentorAlen Miletić (mentor)
Committee memberAlen Miletić (predsjednik povjerenstva)
GranterUniversity of Split
Faculty of Kinesiology
Split
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Kinesiology
Abstract
U posljednjih nekoliko godina dolazi do mijenjanja potražnje fitness i sportskog tržišta. Oni zbog sve većeg utjecaja društvenih mreža počinju proizvoditi i na tržište izbacivati suplemente, raznu sportsku opremu, odjeću i obuću te promovirati zdravu vrstu prehrane. Fitness kultura objedinjuje sve pojmove zdravog načina života ali samim time postavlja i standarde koji se u virtualnom svijetu predstavljaju kao realni, no u stvarnosti taj pojam je daleko od istine. Internet revolucija dovodi u opasnost očekivanja mlađih generacija i samim time zahtjeva nadilaženje do sada postavljenih standarda. Time negativno utječe na mlade i može dovesti do stvaranja poremećaja u prehrani, pada samopouzdanja i osjećaja depersonalizacije i derealizacije i sličnih. Ovaj rad sažima utjecaj društvenih mreža na fitness, sport i rekreaciju te nove marketinške strategije koje omogućuju poduzetnicima i njihovim klijentima bolju komunikaciju i viši stupanj zadovoljstva korištenom uslugom ili proizvodom.
Abstract (english)
In the last few years, there has been a change in the demand of the fitness and sports market. Due to the incresing influence of social networks, there has been a lot more produce of supplements, various sports equipments, clothes, sports shoes and promotions of a healthy diet. Fitness culture unites all concepts of a healthy lifestyle, but also sets the standards that are presented as realistic online, but in reality, this concept could not be further from the truth. The Internet revolution thereby endangers the expectations of the younger generations and thus requires going beyond the ones set up until now. This has a negative effect on young people and can also lead to the creation of eating disorders, a drop in self confidence and feeling of depersonalisation and derealisation. This final examinatiom summarizes the impact of social networks on fitness, sports and recreation but also new marketing strategies that enable entrepreneurs and their clients to communicate better and have a higher level of satisfaction towards the servise or a product that is being used.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:221:164771
Study programmeTitle: Kinesiology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kineziologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kineziologije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-01-23 09:49:36