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master's thesis
Marketinški miks i poslovne performanse klubova plivanja s perajama u RH
završni rad
2021. urn:nbn:hr:221:977856
Miloš, Saša
University of Split
Faculty of Kinesiology

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Miloš, S. (2021). Marketinški miks i poslovne performanse klubova plivanja s perajama u RH : završni rad (Master's thesis). Split: University of Split, Faculty of Kinesiology. Retrieved from https://urn.nsk.hr/urn:nbn:hr:221:977856

Miloš, Saša. "Marketinški miks i poslovne performanse klubova plivanja s perajama u RH : završni rad." Master's thesis, University of Split, Faculty of Kinesiology, 2021. https://urn.nsk.hr/urn:nbn:hr:221:977856

Miloš, Saša. "Marketinški miks i poslovne performanse klubova plivanja s perajama u RH : završni rad." Master's thesis, University of Split, Faculty of Kinesiology, 2021. https://urn.nsk.hr/urn:nbn:hr:221:977856

Miloš, S. (2021). 'Marketinški miks i poslovne performanse klubova plivanja s perajama u RH : završni rad', Master's thesis, University of Split, Faculty of Kinesiology, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:221:977856

Miloš S. Marketinški miks i poslovne performanse klubova plivanja s perajama u RH : završni rad [Master's thesis]. Split: University of Split, Faculty of Kinesiology; 2021 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:221:977856

S. Miloš, "Marketinški miks i poslovne performanse klubova plivanja s perajama u RH : završni rad", Master's thesis, University of Split, Faculty of Kinesiology, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:221:977856

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Metadata
TitleMarketinški miks i poslovne performanse klubova plivanja s perajama u RH : završni rad
Title (english)Marketing Miks and Bussiness Performances of Finswimming Clubs in Croatia : Undergraduate Thesis
AuthorSaša Miloš
MentorKatija Kovačić (mentor)
Committee memberKatija Kovačić (predsjednik povjerenstva)
Committee memberGoran Gabrilo (član povjerenstva)
Committee memberMia Perić (član povjerenstva)
GranterUniversity of Split
Faculty of Kinesiology
Split
Defense date and country2021-11-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Kinesiology
Abstract
U radu je metodom dubinskih intervjua sa sportskim administrativcima u klubovima plivanja perajama u RH, istražena veza između menadžerskih odluka u području marketinškog miksa i poslovnih performansi klubova plivanja perajama u RH. Nalazi rada potvrđuju da i u pandemijskim uvjetima, klubovi sa naglašenom marketinškom aktivnošću, uspješno kombinirajući elemente marketinškog miksa, postižu bolje performanse od klubova koji su marketinški neaktivni. Za jasniju vezu između elemenata marketinškog miksa i poslovnih performansi sportskih klubova, potrebno je provesti kvantitativno istraživanje na većem uzorku.
Abstract (english)
In the paper with the method of in-depth interviews with sports administrators in finswimming clubs in the Republic of Croatia, is investigated the relationship between managerial decisions in the field of marketing mix and business performance of finswimming clubs in the Republic of Croatia. The findings of the paper confirm that even in pandemic conditions, clubs with a more pronounce marketing focus, successfully combining elements of the marketing mix, achieve better performance than clubs that are marketing inactive. For a clearer connection between the elements of the marketing mix and the business performance of sports clubs, it is necessary to conduct quantitative research on a larger sample.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:221:977856
Study programmeTitle: Specialist graduate kinesiology study; specializations in: sports coach, recreation and fitness coach, strength and conditioning coach, kinesitherapist
Course: sports coach
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica kineziologije (sportski trener) (stručni/a specijalist/specijalistica kineziologije (sportski trener))
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2022-03-16 10:18:59