prikaz prve stranice dokumenta Marketing menadžment i performanse odbojkaških klubova
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undergraduate thesis
Marketing menadžment i performanse odbojkaških klubova
završni rad
2018. urn:nbn:hr:221:994312
De Marchi, Marina
University of Split
Faculty of Kinesiology

Cite this document

De Marchi, M. (2018). Marketing menadžment i performanse odbojkaških klubova : završni rad (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:221:994312

De Marchi, Marina. "Marketing menadžment i performanse odbojkaških klubova : završni rad." Undergraduate thesis, University of Split, Faculty of Kinesiology, 2018. https://urn.nsk.hr/urn:nbn:hr:221:994312

De Marchi, Marina. "Marketing menadžment i performanse odbojkaških klubova : završni rad." Undergraduate thesis, University of Split, Faculty of Kinesiology, 2018. https://urn.nsk.hr/urn:nbn:hr:221:994312

De Marchi, M. (2018). 'Marketing menadžment i performanse odbojkaških klubova : završni rad', Undergraduate thesis, University of Split, Faculty of Kinesiology, accessed 02 July 2022, https://urn.nsk.hr/urn:nbn:hr:221:994312

De Marchi M. Marketing menadžment i performanse odbojkaških klubova : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of Kinesiology; 2018 [cited 2022 July 02] Available at: https://urn.nsk.hr/urn:nbn:hr:221:994312

M. De Marchi, "Marketing menadžment i performanse odbojkaških klubova : završni rad", Undergraduate thesis, University of Split, Faculty of Kinesiology, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:221:994312

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Metadata
TitleMarketing menadžment i performanse odbojkaških klubova : završni rad
Title (english)Marketing Management and Performance of Volleyball Club : Undergraduate Thesis
AuthorMarina De Marchi
MentorKatija Kovačić (mentor)
Committee memberKatija Kovačić (predsjednik povjerenstva)
Committee memberZoran Grgantov (član povjerenstva)
Committee memberMirjana Milić (član povjerenstva)
GranterUniversity of Split
Faculty of Kinesiology
Split
Defense date and country2018-10-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Kinesiology
Abstract
Marketinška orijentiranost preduvjet je izgradnje tržišne konkurentnosti i dostizanja utvrđenih poslovnih i sportskih ciljeva sportskih organizacija na vrlo razvijenom i zahtjevnom tržištu sportskih proizvoda i usluga. U radu se na primjeru ponajboljih odbojkaških klubova iz Italije i Hrvatske, analizira stupanj implementacije marketinga u poslovanje i njegov utjecaj na performanse odbojkaških klubova.
Abstract (english)
Marketing orientation remains a prerequisite for creating a competitive advantage and achieving both the set sport and business goals of sport organisations, those operating on a highly developed and demanding market, one dealing with sporting goods and services. This thesis considers the most successful volleyball clubs from Italy and Croatia, analysing the existing degree of marketing management implementation in their business practices, as well as its impact on the performance of volleyball clubs in general.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:221:994312
Study programmeTitle: Undergraduate Professional Study of Kinesiology - Sport coach; specializations in: Sport coach
Course: Sport coach
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) kineziologije (sportski trener) (stručni/a prvostupnik/ prvostupnica (baccalaureus/ baccalaurea) kineziologije (sportski trener))
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-08-29 12:16:52